Spending the day in Joburg for business was quite thrilling. The last time I was at the Audi Joburg Autumn/Winter Collection showcase was as an employee of Jan Malan from Umzingeli. We produced the New Generation Show (Simona Ferrari, Taibo and Batya), Thembisile Mazibuko, Artistic Soul, CHIMERA by Becky Beukes, Stephan Martin and Leigh Schubert. After an exhausting day of meetings (WATCH THIS SPACE), I attended to first night of Fashion Week. In between shows I mingled with the who’s who of SA fashion in the VIP lounge, trying to re-establish myself and introduce Couture Concepts to the South African Fashion Industry. I spoke to editors, stylists, publicists, designers, bloggers, business people and photographers. It was interesting and challenging introducing a new brand into the industry. Couture Concepts is now well on its way! What I learnt most was not to compare myself to the best local competitors, but rather use the rest of the world as a benchmark. Thank you, Jon - Paul Bolus!